A Brandbook is very valuable to win and retain customers. Often one or more conversations are needed for a customer to actually proceed to conversion. A Brandbook ensures that you sound the same on all channels and are therefore consistent. This increases the expectation for the consumer. In addition, the language fits either the; tone of voice for the right audience and content is used that also matches this.
Corporate branding is the use of the company name within all channels towards the stakeholders. It is important that this is clearly communicated, so that a customer always has a grip on your company. It is often the case that they have a choice between several companies, but because your image is strong, this will be included in the choice. In addition, nowadays a lot is imitated and this is no longer so easy by means of corporate branding.
With the help of a Brandbook it is much clearer which strategy is being used. Within a company it is important that everyone uses the same strategy, so that everyone acts and communicates the same with customers. In addition, it is easier to write high-quality content to the chosen target group with the unique tone of voice.
START WITH A STRONG BRAND
The entire core of the company is recorded in a Brandbook. Matters included in this document include reason for existence, the company’s core values and the way of dealing with its customers. New employees can gain insight into the company at a glance. In addition, a Brandbook provides information about the target group and guidelines and frameworks emerge that relate to internal and external communication. In addition to these elements, there are more different things that are important for your company. For example, the logo is clearly treated with the house style, elements of the house style, use of fonts and how these can best be used.
Brandbook in a nutshell
When we start creating a Brandbook, a whole process will precede that takes place in the Brand Identity Plan, in which we incorporate the Accountable Concepting component, which ensures that design as well as vision, mission and core values come together.
Preparing content, design, visual material with the main goal in mind.
The information is there, but it still has to be designed to a high standard by a specialist from our team.
The Brandbook will be handed over in a plasticized hardcover. Now it can be presented directly within the company to all current and future personnel!
Of course we have also developed our own Brandbook with the
styles that we guarantee. Check them out on the link below!